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Understanding the Facebook Ads Auction System and Bidding Strategies for Online Marketers

As an online marketer , you need to understand the Facebook Ads auction system and paid media twitter bidding strategies if you want to maximise your reach and ROI . The success of your campaigns depends on it. The Facebook Ads auction is a complex system that is constantly evolving. It takes into account many factors - such as the targeting parameters, budget, ad creative , and more - to determine which ads get served to users. To win the auction, advertisers must bid higher than their paid media twitter competitors in order to get their ads served on users’ news feeds or sidebars. At its core, the Facebook Ads Auction System is a pay-per-click ( PPC ) model that rewards advertisers for clicks generated from their ads. Advertisers are charged for every click they receive from their ad campaigns – but only after winning an auction against other bidders for the same placement. The amount paid per click depends on how much each paid media twitter advertiser bids in comparison ...